It is common knowledge that the Executive Summary should be
short and concise, but many businesses make the mistake of
being too verbose and/or repetitive in their Business Plan or
Exhibits. Often, the Business Plan contains too much content
such as a Marketing Study or a list of competitors that should be
included as Appendices or Exhibits. Whenever possible, opt for
the Exhibit.
Always have a Table of Contents for the Exhibits only, in addition
to a Table of Contents for your Business Plan. The Business Plan
Table of Contents (and the Business Plan of course!) should include
Sections and Subsections so that the reader can quickly and easily
find a Subsection such as Exit Strategy or Risk Assessment to
answer an immediate need or interest.
Marketing Plans are critically important Exhibits, and they need to
include sections on Market Share, Market Penetration, Competition
and other items that are summarized in the Business Plan.
Background on your industry, products or services; key contractual
agreements; resumes; and other ancillary items are best presented
as Exhibits if they are at least a page in length. They should still,
however, be concisely summarized in the Executive Summary
and/or Business Plan depending on weighted value to the Business
Plan. Some of this information you release on as-needed basis, but
as much as possible should be included assuming a Non-
Circumvention Agreement (NDA) or Confidentiality Agreement (CA)
has been signed in advance.
Of course, there are many other exhibits required to meet the
objectives of your business plan, with a number needing
customization and some being simply “matter-of-fact”…facts
you may take for granted that a n experienced third party such
as Senior Consulting, LLC and its team would assess to meet
your capital needs.
Collectively, as key members of your team, we are there when
you need us to sort through the maze of information in your
Business Plan and all exhibits to tie it all together. The end
result…your success!
